Join The Team At Pragmatic Play

Pragmatic Play is a leading multi-product content provider to the iGaming industry, offering innovative, regulated and mobile-focused gaming products. We want you to be part of the team.


Marketing Manager

Japan Competitive Salary + Benefits Key Skills
Experience in iGaming Native language speaker

Job description

You will be only focused on the country’s marketing and responsible for the implementation of the localization strategy, overseeing the end-to-end implementation of all local marketing activities. Your role reports to the Head of Marketing.

  • Work with the Head of Marketing to outline the company’s localization strategy for your local iGaming Market, supporting the relevant Country Manager as required;
  • Ensure up-to-date and accurate content is displayed in local language, on all localized websites
  • Manage relationships with local gaming operators/ affiliates;
    • Provide our clients/affiliates access to the client hub;
    • Provide clients/affiliates with updates and new content on an ongoing basis
    • Work with affiliates to market social tournaments;
    • Prioritize clients/affiliates support needs by importance:
    • Advertising on local forums and related websites.
  • Take responsibility for localizing relevant content on Pragmatic Play and Pragmatic Play Games websites, social media, influencers and other applicable communications channels for your country of responsibility;
  • Localize SEO / SEM for Pragmatic Play and Pragmatic Play Games websites;
  • Manage and co-ordinate local event planning and logistics;
  • Manage local PR, press releases, awards, sponsorships; and proactively develop ideas and opportunities for feature articles, interviews, presentations and other PR activities that promote awareness of company initiatives, brand and games – relevant to the market;
  • Responsible for the localization of marketing and sales materials including website content, brochures, presentations, digital banners, videos and any marketing assets; that is aligned to the highest quality of Pragmatic Play’s brand requirements;
  • Work with the Central Marketing Team and Sales Team to craft compelling sales collateral that communicates the unique value proposition, engages prospects and helps close deals;
  • Develop and implement a local advertising strategy (banners, editorials, interviews), as well as maintain the relationship with the third-party advertisers;
  • Reporting ROI of all localization activities according to KPIs set with Head of Marketing.



  • Expert communication skills (native language speaker)
  • Experience in iGaming is a must
  • Experience in an affiliate management
  • Experience in marketing 2-3 years
  • Ability to manage and contribute to multiple projects simultaneously
  • Great time management skills
  • Ability to manage budgets


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