Pragmatic Play, Betsson Partnership

Pragmatic Play’s games have proven wildly popular in Asia and are already gaining fantastic feedback from European players as they become certified and licensed across Europe. A proof of this was the nomination of its “Hot Safari” as Game of the Year in this month’s EGR Awards.

As a global gaming leader, Betsson has over 1900 employees across 45 countries. Its holding company, Betsson AB, is listed on NASDAQ Stockholm Large Cap list. Its vision is to provide the best customer experience in the industry and it is famous for exceeding its customers’ expectations, using best-in-class technology and leveraging an abundance of data and insight.

Andy Braithwaite, Director of Games of Chance for Betsson Group said:

“Our aim has always been to provide our players with the best gaming experience possible by constantly looking at ways to innovate, whether through the platform itself or in-game options. We are really excited about the potential of this partnership with Pragmatic Play.”

Pragmatic Play commented:

“Betsson is a global leader within our industry, so working with it is both an honour and indicative of how far we have come. We will be able to offer our games to millions more players based on a shared focus on the player experience and mobile use. Both our companies share a belief that the ultimate bottom line is player enjoyment. For us, this means creating genuine thrills while being ultimately convenient. Our commitment is to constantly improve our offerings – for players and partners alike.”

Pragmatic Play has ensured its highly popular, high quality games are not just ready for European players and operators, but built to create a great experience for both. Betsson will utilize its proprietary Client Hub™, which is a staging environment where partners can login to an online product tool to see upcoming games and test them. Pragmatic Play has added a new feature to the Client Hub™ called simulation mode, where clients can trigger the various special bonus features in games to make their testing processes more efficient.

About Pragmatic Play

Pragmatic Play is one of the fastest growing providers of mobile and desktop digital video slot, classic slots, table games, video poker and other games for the online gaming industry. The Company boasts a vast portfolio comprising over 80 proven slot, table and other games and supporting 18 languages and all major currencies.

Pragmatic Play is wholly owned by IBID Group, the internet business investment development company, that is focused on investing in and buying companies across a number of different sectors, predominately internet-based companies.

About Betsson Group

Betsson is a gaming business with over 20 iGaming brands. The Company has over 1900 employees across 45 nationalities and operates in five locations. Its holding Company, Betsson AB, is listed on NASDAQ Stockholm Large Cap list. Its vision is to provide the best customer experience in the industry. The Company is famous for exceeding its customers’ expectations, using best-in-class technology and leveraging an abundance of data and insight.

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