28 January 2020

Pragmatic Play to show off new product offering during ICE London

Pragmatic Play, a leading content provider for the gaming industry, will unveil the newest additions to its multi-product portfolio at ICE London 2020.

On display at Stand N8-120 will be the latest titles in Pragmatic Play’s Live Casino portfolio. Aside from the language dedicated roulettes (Roulette Russia, Roulette Germany and Roulette Italy) announced earlier this week, Pragmatic will also unveil its brand-new Asian studio with an impressive suite of games.

After recently announcing a landmark agreement with Endemol Shine Gaming for the rights to produce titles for the hit drama Peaky Blinders, a teaser of the first game will also be revealed to delegates at ICE.

Moreover, as the company keeps strengthening its position as leading multi-product supplier for operating partners, Pragmatic’s growing offering will soon be expanded to include Virtual Sports. The launch of Virtual Sports adds a fourth vertical to the Pragmatic Play product portfolio, joining Slots, Live Casino and Bingo.  

Some of the titles soon to be part of the Virtual Sports catalogue include Horse Racing, Penalty Shootout and Fantastic League, with more information to be revealed during the event.

The commercial and product team at Pragmatic Play will be on the premises of the event for live demos and any queries.

Roxana Nazalu, Head of Marketing at Pragmatic Play, said: “ICE is already a highly anticipated event in the iGaming industry, but the launch of a new vertical on our side makes it even more exciting. Adding another vertical to our offering will surely drive traffic to our stand, opening doors for new partnerships and bolstering up our position as a multi-product supplier.

“We will also be presenting a number of the latest innovations from our development studios, so look forward to meeting up with old friends, clients and making new friends at our stand.”

The provider’s entire portfolio of online slots, bingo, and other games is available to its operator partners via a single API.

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