17 February 2021


The new deal strengthens Pragmatic Play positioning in Latin America

Pragmatic Play, a leading game content provider to the gaming industry, has signed an agreement with BetPlay, one of the key operators in Colombia. 

The new partnership will see the Colombian operator take Pragmatic Play’s entire suite of award-winning slots including the fan-favourite Wolf Gold, recent hit The Hand of Midas , and the highly acclaimed John Hunter series.  

BetPlay is the online gaming arm of Corredor Empresarial, the country’s national lottery operator and one of the first to enter the regulated online space in Colombia when it first began to open up in 2017. 

This agreement is a strategic move in Pragmatic Play’s expansion plan in Latin America, as BetPlay is  one of the market leaders in the regulated country as well as the main sponsor of the National Football League. The deal strengthens Pragmatic Play positioning as it continues to grow across the continent at a fast pace since the debut of its continental hub last year. 

Pragmatic Play’s VP of Latin America, Victor Arias, said: “Despite the relative youth of the market in Colombia, it’s rapidly evolving and commands a key place in our strategy for the region.  

“As such, signing a deal with a major player like Betplay is fantastic news for us. We’re looking forward to seeing it roll out.  

German Segura, Manager at Corredor Empresarial, said: “Pragmatic Play’s reputation in the global market is up there with the best and partnering with companies like them is essential for us. 

“Colombian players look for the highest quality in their games as much as anyone else does and that’s exactly what they’ll be getting from this partnership with Pragmatic Play.” 

Pragmatic Play currently produces up to five new slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API. 

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