31 May 2022


The provider expends its presence in Argentina with Betfun deal

Pragmatic Play, a leading content provider to the iGaming industry has strengthened its position in the Argentinian market thanks to a new partnership with operator Betfun.

As part of the deal, Pragmatic Play will deliver its renowned slot content, including hits as Gates of Olympus™, Sweet Bonanza™, and John Hunter series, and Auto-Roulette in the Live Casino portfolio.

The association sees Pragmatic Play expand its reach in the regulated market of the City of Buenos Aires, maintaining its growth trajectory both locally and throughout the Latin American market.

The provider has seen substantial expansion in recent years in this rapidly developing region thanks to similar agreements with operators like Jogos da Sorte, Estelarbet and King Deportes.

Victor Arias, Vice President of Latin American Operations at Pragmatic Play, said: “We are pleased to work with Betfun in this capacity, their position within Buenos Aires City, Argentina will allow more players to have access to our games”.

“The operator will be launching a selection of our top-performing slot games, and we are excited to see their reception upon release as we continue our growth strategy across the continent.”

Diego Lacho at Betfun said: “We are incredibly excited to be working with Pragmatic Play and delivering its games to our players for the first time.

“The provider has become synonymous with quality, and this is always an aim of ours when seeking new partnerships. Additionally, its portfolio is very comprehensive, so we are excited to be bringing these pillars of entertainment to our players.”

Pragmatic Play currently produces up to six new slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.

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