PRAGMATIC PLAY EXTENDS YAJUEGO DEAL WITH LIVE CASINO PRODUCTS IN COLOMBIA

Pragmatic Play, a leading content provider to the iGaming industry, has extended its agreement with Colombian operator Yajuego in a deal that will now include its award-winning Live Casino products.  

Having launched in 2019, Bogota-based operator Yajuego has made a name for itself by delivering a complete online portfolio to its players, complete with live sports betting markets and a vast selection of online casino games. The brand prides itself delivering transparent, user-friendly solutions to its growing base of players. 

The Colombian specific deal will see now Yajuego’s audience gain full access to Pragmatic Play’s Live Casino products, including ONE Blackjack, Mega Roulette, and Pragmatic Play’s two-card version of baccarat, Dragon Tiger. 

Pragmatic Play’s valued Live Casino portfolio continues to go from strength to strength, going live with several tier one operators across Latin America in recent months, proving its expansion strategy to be effective both locally and across its global estate. 

Víctor Arias, Vice President of LatAm Operations at Pragmatic Play, said: “Yajuego enjoys a reputation as one of the most user-friendly operator brands in Columbia, priding itself on security and the simplicity of use of its platform. 

“Our slots are already live with the operator, but thanks to a new agreement, Yajuego’s Colombian player base can now enjoy the thrills of Pragmatic Play’s valued Live Casino collection. 

Matteo Gerbino, Marketing Director at Yajuego, said: “Our main focus as a brand is maintaining our reputation as one of the fastest growing operators in Colombia, and this is only achievable by providing our players with the most up to date casino products. 

“Establishing an agreement with a provider of Pragmatic Play’s status has us up for long term success, and we look forward to seeing where the partnership takes us.” 

Pragmatic Play currently produces up to five new slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.  

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