1 March 2021


Supplier to create a dedicated Live Casino environment for Kindred’s Unibet

Pragmatic Play, a leading game content provider to the gaming industry, has signed a major deal with Kindred to create a complete dedicated Live Casino environment for the operator’s leading brand Unibet. 

The deal will see Pragmatic Play create a live studio with a number of live gaming tables such as Blackjack and Roulette exclusively for Unibet customers, featuring customised branding and design. Incorporating the latest in 4k video technology and immersive sound systems, Pragmatic Play’s entire Live Casino selection of titles are broadcast from a custom designed, state-of-the-art studio in Bucharest. 

The supplier’s aim to be the foremost multi-product provider in the market is bolstered by this deal with a tier-one operator in Kindred, which itself is one of the largest digital entertainment brands in the world.   

Pragmatic’s Live Casino content has enjoyed a number of boosts in recent months, with the launch of premium products such as Mega Wheel, the company’s first game show, as well as Blackjack and Roulette Azure, complementing its enviable roster of Live dealer product. A second innovative game show, Mega Roulette, was released on February 24th, further strengthening the live credentials.   

Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said: “This is a truly significant deal for us to have signed. The impact of having one of our fully customised Live Casino environments broadcast to the world via an operator such as Unibet cannot be understated. The deal is just the reward that the hard work of our teams deserves, and we can’t wait to get started.” 

David Robertson, Head of Casino at Kindred, said: “Our aim to provide entertainment, fine-tuned for an unforgettable experience is going to be made that much easier with the partnership with Pragmatic Play. “

“The bespoke product we’ll be able to broadcast will allow us to engage with our customers in exactly the manner the market requires, which is essential for us.“ 

Pragmatic Play currently produces up to five new slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API. 

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