Pragmatic Play, one of the leading software providers for video slots, live casino and bingo, has made its full portfolio of slots available to Ladbrokes Coral, further strengthening its relationship with GVC Holdings.
GVC customers have already had access to Pragmatic Play’s industry-leading slot portfolio through bwin, PartyCasino and PartyPoker brands, but this agreement significantly strengthens the partnership between the two parties.
Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, said: “We are very pleased to have signed this agreement with Ladbrokes Coral, one of the world’s most respected and recognisable gaming brands.
“We have worked hard to establish our portfolio as one of the most engaging collections of products in the industry, and this deal is a major step in the right direction.”
Adam Goodall, Commercial Manager at Ladbrokes Coral, said: “We are always looking for opportunities to grow our online casino offering with top quality content , and Pragmatic Play’s games will be a valuable addition and enable us to keep delivering the best content to our players.
“We look forward to capitalising on the opportunities this new partnership holds.”
Pragmatic Play has signed a series of significant commercial agreements over the past 12 months in regulated markets, expanding its reach with operators including PokerStars, Kindred and Interwetten.
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