Deal marks major commercial growth for supplier’s dedicated environments
Pragmatic Play, a leading game content provider to the gaming industry, has signed a major deal with Mansion to create a dedicated Live Casino environment for the operator’s leading brand M88.
Under the terms of the agreement, Pragmatic Play will create a live studio with eight tables, all exclusive for M88 customers, with customised branding, features and details. The studio will include seven Baccarat tables and one Roulette table.
Pragmatic Play’s entire Live Dealer selection of titles are broadcast from a state-of-the-art, especially designed studio in Bucharest, incorporating the latest in 4k video technology, as well as immersive sound systems.
M88 is Mansion’s major Asian-facing brand and the deal will significantly scale up Pragmatic Play’s presence in the region. The supplier continues to grow globally as it aims to be the number one multi-product provider in the market.
The supplier’s Live Casino offering has developed substantially in recent months, with the launch of premium products such as Mega Wheel, Pragmatic Play’s first game show, as well as Blackjack and Roulette Azure, complementing their collection of the most popular Live dealer products. The portfolio will welcome its second innovative game show, Mega Roulette, on the 24th of February.
Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said: “We’re beyond excited to sign this landmark commercial deal with Mansion’s brand, M88. It’s a step that will allow us to create dedicated, fully customised Live Casino environments for their customers, giving them a chance to enjoy a unique, immersive Live gaming experience signed by Pragmatic Play.
“We consistently strive to deliver top-tier content to our customers and are thrilled to provide a distinctive solution for M88 as we look forward to continuing to grow together and enjoying a very strong partnership.”
Carlos Lopez, Creative Director at Mansion Asia, said: “Pragmatic Play’s reputation for developing cutting-edge content allows it to stand apart in the industry and we couldn’t be more contented that they will be supplying us with a complete dedicated Live solution.
“Eight new tables will significantly enhance our Live Casino capabilities and we’re eager to progress our relationship with Pragmatic Play, allowing us both to reach new heights.”
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