22 October 2020


The new hire would work alongside the company’s VP LATAM Victor Arias, to support the local client base

Pragmatic Play, a leading content provider to the gaming industry, has assigned Marcos Ford as Head of Account Management as part of the company’s expansion plan of servicing Latin American operators with local expertise.

Ford will lead Arias’ team of Account Managers from Argentina, supporting the team of local executives, to cover most of the targeted countries in the emerging market, which has proved to be key to the company’s expansion plan, growing at a fast pace.

Víctor Arias, VP of LATAM at Pragmatic Play, said: “Marcos role is essential for our local business development strategy; his iGaming and management experience brings value to the service we want to provide to operators in the continent; we are delighted to have him on board”. Ford added: “I am thrilled to be part of such an amazing team, this is a fantastic opportunity as Pragmatic is one of the top industry iGaming providers”.

Pragmatic has achieved significant growth in the region since its LATAM Hub opening back in June. The team led by Arias has already signed with some of the biggest operators such as Zamba and Betmotion, positioning the company, as one of the fastest iGaming suppliers to integrate multi-product content.

Pragmatic Play currently delivers up to five new slot titles a month, as well as an extensive range of Live Casino and Bingo products through its multi-vertical offering. The company’s entire portfolio is available through a single API integration.

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