PRAGMATIC PLAY EXTENDS BRAZIL AND MEXICO REACH IN LATEST DEAL WITH INSTABET

Pragmatic Play, a leading content provider to the iGaming industry, will be extending its reach across the Brazilian and Mexican markets following its latest partnership with Instabet.

Instabet will gain access to three of Pragmatic Play’s leading verticals including its award-winning slots. This will see the provider delivering recent hit games like Gorilla Mayhem and Magic Money Maze along with long-standing player favourite titles such as Gems Bonanza™.

Additionally, Pragmatic Play will begin providing its Live Casino titles to the operator which will include traditional games such as Roulette and Blackjack along with the recently released and highly innovative Boom City.

Virtual Sports are also included in this signed agreement and will offer players additional betting opportunities between live sporting events in a 3D rendered space including Force 1, Fantastic League and Horse Racing.

Instabet operates in both Brazil and Mexico and will see Pragmatic Play provide these verticals to both markets simultaneously, allowing for additional growth across the LatAm market which it already has a commanding presence within.

Victor Arias, Vice President of Latin American Operations at Pragmatic Play, said: “We are pleased to have signed this multi-vertical deal with Instabet which will allow us to provide our world-renowned high-quality titles to two exciting LatAm markets at once.

“Instabet’s unique position across these multiple countries means that more players than ever before will be able to enjoy our games.”

Carlos Sandoval, CEO at Instabet MX, said: “Instabet has become synonymous with quality and providing our players with the widest variety of content is a core pillar of our overall growth strategy, so this latest agreement with Pragmatic Play will deliver on both of these aspects.

“Pragmatic Play’s award-winning slots, variety of traditional and innovative Live Casino titles and extensive Virtual Sports games will be warmly welcomed by our players.”

Pragmatic Play currently produces up to seven new slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.

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